Yogelato opened its first store in Muscat Grand Mall. The concept was to create a Ice Cream and yogurt store where people from all walks of life and ages can enjoy themselves not only from great tasting, quality frozen yogurt, but from a unique experience in a fun and happy environment that makes every guest smile. The Yogelato brand, is an integral part of making people smile. The unique and inviting store design, has outstanding selections of ice creams and frozen yogurt and fresh toppings, and attention to the needs of every guest, young and old. Combining all these important aspects created the concept that incorporates much of what Yogelato delivers today. It appeals primarily to families with children and people who seek a happy, friendly frozen dessert experience with the ability to have the freedom of crafting their desires.